Schmaltzy is Yiddish for excessively sentimental, over-the-top, and corny. At Schmaltzy Wear we tone it down a little as a lifestyle brand for the millennial Jew.
What are my qualifications you ask for running a one stop destination for all things kosher? Well here are a few:
-AEPi Zeta Class Pledge Mom
-Winner of a Jewish Poetry Contest
-Kept Passover for 36 hours
-Proud owner of a Knicks Yamaka & Mensch on a Bench
We hope you enjoy our first "Basics" line, there is plenty more to come ;)